In 2008, Samuel Wurzelbacher became Joe the Plumber, and through his eyes, Republicans effectively used Joe the Plumber to create engaging conversations about a typically dry and uninteresting topic – small business taxes.
Years ago, if you needed the funds for a life-saving surgery, an independent film project, or your new startup, you were largely dependent on the generosity of your family, friends, skeptical investors, and cautious banks. But today, crowdfunding is another option and in 2012, over 2.7 billion dollars was raised via sites such as KickStarter, Indiegogo and GoFundMe. So what makes a campaign successful? What separates the campaigns that reach their goals from those who don’t?
A few years ago in a solo protest, I vowed not to shop anywhere that promoted the holiday season before Thanksgiving. And yet as I pumped gas in the balmy, 79 degree LA weather in late October, I spied an inflatable snowman in the store window and sighed in surrender.