My Unspoken Second Job

My Unspoken Second Job

According to the Census Bureau, about 63% of Americans are white, which means that almost 4 out of 10 Americans are not. Yet the advertising industry consistently delivers messaging intended for all, but not representative of all.

6 Powerful Secrets to Boosting Your Crowdfunding Campaign

Years ago, if you needed the funds for a life-saving surgery, an independent film project, or your new startup, you were largely dependent on the generosity of your family, friends, skeptical investors, and cautious banks. But today, crowdfunding is another option and in 2012, over 2.7 billion dollars was raised via sites such as KickStarter, Indiegogo and GoFundMe.  So what makes a campaign successful? What separates the campaigns that reach their goals from those who don’t?

How to “Be Social”

There are a lot of decisions to make when it comes to entering the world of social media and possibly the most perplexing question for business owners, CMOs and marketing departments is…


Fair question! The answer certainly varies by industry, business size, and even by social network. (For example, Facebook is a great place to poll your fans on whether they prefer your strawberry cheesecake to your brownie sundae; Instagram is the perfect place to post a photo of both!) Nevertheless, there are some general best practices that can be applied across all social networks: