Marketing & Advertising

 
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For a little over a decade, I've worked in account management for:

  • digital marketing and advertising (e.g. Sun-Maid, Nestle, & DirecTV)
    • design and development of websites for Fortune 500 brands
    • social media campaigns
    • CRM and email campaigns
    • digital banners, coupons, and other online assets
    • in-app advertising
    • content strategy and annual planning
  • public relations (e.g. Samsung, the Special Olympics) 
  • non-profit marketing/fundraising (e.g. Boys & Girls Clubs of Greater Washington, Capital Cause, The MusicianShip)

My deepest breadth of expertise is in account management and strategy development for digital spaces, particularly for CPG brands, however I also have experience in print, direct mail, and experiential marketing.

I'm most passionate about helping brands tell "feel good" stories in corporate social responsibility (CSR), philanthropy, sustainability, work/life balance, and diversity/inclusion efforts.  For more, visit me on LinkedIn

 

 

marketing/advertising articles

 
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My UNSPOKEN SECOND JOB

According to the Census Bureau, about 63% of Americans are white, which means that almost 4 out of 10 Americans are not. Yet the advertising industry consistently delivers messaging intended for all, but not representative of all. Consumers are so used to seeing images of white people in advertising, that they are often confused when something else is presented to them.

FIVE WAYS TO ENSURE YOUR PPT DOESN’T CREATE MORE GLAZE THAN KRISPY KREME

You hope that the presenter(s) will opt for a live remake of Hamilton but alas, no such luck; you're getting a Power Point. You don’t deserve this and your colleagues don’t either.

So how do we make Power Points and thus the entire world a better place? When it’s your turn to develop the slides, keep these five best practices top of mind.