Marketing & Advertising

 
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For a little over a decade, I've worked in:

  • non-profit marketing/fundraising (including Boys & Girls Clubs of Greater Washington, Capital Cause, The MusicianShip)
  • public relations (including Samsung, the Special Olympics) 

and most recently in:

  • digital marketing and advertising for household brands (including Sun-Maid, Nestle, and DirecTV)

My expertise is in account management and strategy for website development, social media advertising, CRM programs, email campaigns, video production, however I also have experience in print, direct mail, and experiential marketing. I'm most passionate about helping brands tell their stories in corporate social responsibility (CSR), such as their philanthropy, sustainability, and diversity/inclusion efforts.  View Crystal Marie on LinkedIn

 

 

marketing/advertising articles

 
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My UNSPOKEN SECOND JOB

According to the Census Bureau, about 63% of Americans are white, which means that almost 4 out of 10 Americans are not. Yet the advertising industry consistently delivers messaging intended for all, but not representative of all. Consumers are so used to seeing images of white people in advertising, that they are often confused when something else is presented to them.

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Five Key Ingredients to an Effective Advocacy Communications Plan

In 2008, Samuel Wurzelbacher became Joe the Plumber, and through his eyes, Republicans effectively used Joe the Plumber to create engaging conversations about a typically dry and uninteresting topic – small business taxes.